25 Sep 2008
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This month represents an anniversary of sorts for me because it was one year ago when I submitted my first, above titled article to Rider Thompson of Sustainable Is Good and he chose to publish it. The article was a tongue in cheek recap of my career in packaging and how it relates to sustainability. Much to my surprise, it was picked up and run by numerous other internet outlets including Reuters and GreenBiz.
It seemed like a good time to share with you some observations and what we have learned about sustainability during the last year.
While we have taught some in the last year, we have also learned much from others including the fact that sustainability is a whole lot more than basic volume reduction of packaging materials. We also learned that sustainability can be very frustrating and confusing, so long term, maintaining a good sense of humor is probably a good idea. If you can use a chuckle, please check out the original post.
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