4 Dec 2013
One quick visit to the www.Harrys.com web site and you can see they are all about quality! Their product designs are all first class so it stands to reason their packaging should match. We are so grateful they selected us to help them deliver their upscale image and product in a very unique and great looking shipper box.
Inside Printing, Memorable Look!
Like other recent clients, the people at Harry’s realized that the outside of the box had to be branded but it would also show the unavoidable road wear sustained while getting to its destination. The inside of the box however typically arrives unscathed, making it an ideal place to create a fresh and memorable image.
Harry’s needed a shipping box able to protect the very nice gift box for their Winston Gift set which BTW, is also available engraved, making it the ideal holiday gift. After zeroing in on the best box design (open back, pizza box style die cut mailer) and a size that would fit the gift box perfectly, the focus was on creating the right look.
You will see a very nice, Harry’s “H” printed on the lid of the shipper box; tastefully simple and strategically placed where it is sure to be seen. The real surprise however is on the inside of the shipper where the recipient is greeted with a very sharp geometric, zig-zag pattern that is masculine and attractive.
Custom Printed Mailer Boxes – not as complicated or as simple as they appear
The description above makes the process sound incredibly simple when it is not. If I listed all of the over forty checkpoints we use to make sure a custom print job is run correctly and thrills our clients, the complexity is evident.
The fact is however, that there is a lot of thought and time that goes into every custom printed job, especially the first time it is run. There are also many things we can do at the design stage that will make any job easier to run which in turn results in happier clients. We work to take the potential headaches out of the job long before it goes to press. Experience matters and saves time, money and heartache!
This approach may take a little longer at our end because it includes things like ink color selection, board color selection and even paper combinations and weights on the board being used to run our customer’s work. It’s that eye for detail that makes us different and able to successfully take on a complex print job that many would not even consider.
If you are looking for some really neat gifts, you owe it to yourself to check out the Harry’s web site. If you want some help to create a really great looking shipping box that will be noticed and remembered, call us at 815-609-3600 or contact Salazar Packaging for a free review of your application.
26 Nov 2013
At last count we offer 46 different types and colors of Geami GreenWrap on our Globe Guard, green packaging store. Not only is it one of the most attractive and colorful packaging product lines we offer, it is also an incredibly effective alternative for bubble packaging and eco-unfriendly foams.
All Geami Products on Sale through December 31, 2013.
It performs great, looks custom, and is now on sale! All stock Geami products are available at a minimum of 10% off through the end of 2013 plus there is absolutely no charge for shipping anywhere on the USA mainland.
This sale includes the new Geami Ex Box that enables the material to expand as it is needed, saving storage space and ordering costs. Please see post listed below for more information. (Check out the Ex-Box video)
We carry one of the best selections of ecofriendly custom and stock packaging products to help protect your items being shipped. This product segment includes biodegradable inflatable pillows, biodegradable foam inserts, corrugated partitions, molded pulp trays, and a wide variety of different packaging papers ranging from non-bleached tissue to heavy duty indented Kraft.
As I often say, “if you ask the bubble guy for a solution to your packaging problem, you can’t be surprised when he recommends bubble”. With all due respect to bubble sales people everywhere, the same can be said of corrugated sales people or any other packaging vendor who has one product to offer. The natural tendency for any sales person is to make their product satisfy the need, even if it is not the best solution.
Part of the reason we offer so many different products is that no two applications are identical. Before we offer pricing for any product we have, we will always provide a free application review and half of the time, we end up suggesting a form of packaging that is different from the one the calling customer asked for.
It typically does not cost much more to do the job correctly and we truly work to help you accomplish that. Please contact Salazar Packaging for a confidential discussion about your packaging challenge and the variety of solutions we have to offer.
21 Nov 2013
There are many programs for kid’s subscription boxes ranging from fun toys to interesting and educational crafts. However, there are not many that take a deliberate, scientific approach to educating while entertaining young minds.
Einstein in a Box is the first product created by parent company, Academics in Box. It is designed for ages eight years old and above with fun filled STEM based and focused experiments. (STEM= science, technology, engineering and mathematics)
As a grandfather of six ranging from one to almost seven years old, I know how eager kids are to learn and how fascinated they are by things they do not understand. Einstein in Box does a great job of taking full advantage of those sponge like minds and turning fun time into learning time.
Check out their very cool web site at www.academicsinabox.com and learn more about their company and how much thought goes into the contents subscribers receive.
When you visit their site you will quickly see how images and graphics capture attention and communicate their message effectively. That same mindset carries over to their die cut mailers that really stand out in any crowd with a bold orange, one color design. Anyone who believes you have to have more than one color to create an attractive box, needs to see the boxes Academics in a Box created!
Printing On the Inside of a Die Cut Mailer
Think of the inside of the box as a low cost, blank canvas. The people at Academics in a Box realized that while the outer box typically arrives to the subscriber scuffed, taped, labeled and otherwise soiled, the inside of the box is always clean and a great place to add additional graphics at minimal added cost. For example, the inside of the lid is a highly visible place to add your eco message, a thank you, your logo, a random repeat pattern or inviting images.
The additional cost of printing the inside varies, but it is much more reasonable than most people think. Yes, it does require an additional print plate but that is a onetime investment that never repeats unless you eventually decide to change the graphics. The impact it delivers usually makes it well worth the additional box and print plate costs.
If your goal is to make the promotion or subscription box more effective, we have many different ways to help you accomplish that. Please call us at 815-609-3600 or contact us for a no cost, no obligation and confidential review of your project.
12 Nov 2013
I think the greatest compliment a box designer and manufacturer like us can possibly receive is when their work is selected by a company inspired and driven by leading contemporary designers to package the products they ship. That is the story of Darby Smart, a really neat company that is taking subscription marketing to a whole new level.
What is Darby Smart?
As the crafter, DIY (do it yourself) market continues to grow steadily, people are in search of projects that are “homemade” but don’t look like a fifth grader’s art project. Darby Smart offers DIY kits for items such as jewelry, home décor and gifts that are designed by professionals, are easy to make and that they can take pride in whether used or displayed in their own home or given as gifts.
What is even more exciting if you are one of those people who is gifted in the areas of design and creativity, you can also sell your designs and kits through Darby Smart. Check them out at www.DarbySmart.com and browse around their new web site for more information on buying and selling DIY kits.
They were very specific about the size they wanted which was 11” X 7” X 3-1/2” high and they were equally adamant about wanting an insert that would divide the box in half longitudinally, to create separation between different components that could possibly do each other harm.
We always appreciate the opportunity to work with people who understand that the structural design is where it all begins. We were able to help them create a custom box that includes side flaps and a front lock to make sure small parts do not fall out or get pilfered, and is constructed of 32 ECT, B-flute board for added strength.
After confirming the box design and dimensions, a board with a white exterior was selected to provide maximum visual impact against their graphic design and selected reverse print color. The white board added a little cost but the design could be accomplished with only one ink color, reducing box cost as well as plate costs.
If you are looking for something different this holiday season, please consider Darby Smart as a great place to find unique gift ideas. If you are in need of a shipping container that stands out in a crowd, contact Salazar Packaging or call us at 815-609-3600 for a free, no cost, and no obligation review of your designer shipper box needs.
7 Nov 2013
Custom printed water activated tape (WAT) is a great way to brand your boxes, especially if you use more than a handful of different box sizes. Print plates, minimums and even inventory space can make custom printed boxes uneconomical for some customers.
Printing the tape that you use to seal all of those boxes can be a much better option because of the relatively low cost and versatility it provides. One size tape seals many sizes of boxes. However, the startup costs of WAT can be a hurdle to overcome because shipping costs and plate/art costs can add up. Until the end of this year, through December 31, 2013, all shipping and art/plate costs are FREE!
To clarify further, water activated tape is also known as gummed paper tape and water activated, reinforced paper tape. It is made of paper, has reinforcing strands imbedded in the paper and features a natural adhesive that is activated when water is applied. The cleanest and quickest way to accomplish that is with a tape dispenser though some customer do use the old “scissors and sponge” technique.
WAT seals boxes better than any plastic tape, is greener because it is repulpable paper, and provides better security than any plastic tape can. Custom printing it just make a good thing better.
Free Printed Tape Consultation
If you are interested, please contact us at Salazar Packaging or call at 815-609-3600. We will be glad to discuss your needs, provide samples or email you a handy info and price sheet. If printed WAT is NOT the best banding and security solution, we will not hesitate to tell you and help you identify the best product for the job.
31 Oct 2013
If you made some of the most delicious and healthy juices available anywhere, what type of packaging would you use? Obviously it would have to be ecofriendly (non-plastic) so glass bottles would be ideal as the primary container. However for all its benefits, glass can be fragile and somewhat heavy. So the people at Juice Served Here selected Salazar Packaging to help them design the perfect corrugated box to contain the bottles for handling and delivery.
About Juice Served Here
Their juices are raw, organic and cold pressed, meaning they are not pasteurized, a commonly used process that unfortunately kills some of the important micronutrients and live enzymes that natural juice provides. Juice Served Here also sources their food ingredients locally whenever possible for freshness. They operate a convenient commissary in Los Angeles, CA, and an efficient home or office local delivery system as well. This enables them to provide the best possible taste, and optimum nutritional benefits to their customers. Whether the juices are being used as a healthier alternative to commercially available juices, or as a part of a detox or cleansing program, Juice Served Here knows how to deliver the best.
Part of delivering the best was designing the right containers for their retail and home delivery program. The Globe Guard® box we helped them design includes heavy duty corrugated board to handle the weight of up to eight filled, small, glass bottles. We also recommended interior ecofriendly water resistant coating to guard against moisture or condensation.
Of course functionally, the box also had to include custom fit partitions to separate the glass bottles, as well as a secure locking tab, and access holes to make it easier to lift and carry. Last but not least, it also had to look sharp with a clean white finish on the outside, bold black graphics and their trademark fluorescent orange bottle cap on their logo.
BTW, for regular customers they also offer a great recycling program, enabling them to minimize waste, reduce cost and stay consistent with their mission.
Few Packaging Designs are Identical…
…because few applications are identical. For customers needing stock packaging in small quantities, we offer our selection of different products on our green packaging store: www.GlobeGuardProducts.com For customers like Juice Served Here, no “off the shelf” solution will do the job, so we are pleased to share our experience and design expertise to help our customers identify packaging solutions that are ecofriendly, effective and affordable. Please contact us at Salazar Packaging or call us at 815-609-3600 for a free review of your custom packaging needs.
17 Oct 2013
When SMB Essentials first contacted us, their objective was already clearly defined. They wanted to create new retail and web order gift packs to enable customers to try their natural and organic products. They were also committed to using packaging consistent with their healthy, sustainable approach while being structurally well designed, minimal for environmental reasons, cost effective, and of course, attractive.
Who is SMB Essentials?
SMB Essentials is a Green America, Gold business (as we are) that is quickly becoming a leader in the important, fast growing area of beauty and wellness. People (women and men) are becoming increasingly aware that what they put ON their bodies is every bit as important as what they put IN to their bodies.
Two of their most popular brands are their SON for men and Lotus Moon for women that include shaving and skin care products. Please check out their web site for more information on Son, Lotus Moon and other SMB Essentials products.
What Makes Sustainable Packaging?
It begins with an approach and design that is focused on minimal in design, rather than as complicated and expensive as possible. A good start is to create a paperboard carton design that includes a built in insert incorporated into the carton design. By doing that, we typically reduce packaging in terms of volume and weight, and that will always translate into a carton cost savings. In addition, because only one cutting die is required to cut one packaging SKU, there is an initial tooling savings as well. In this case, since the men’s and women’s product sizes are identical, the benefits of single tooling were substantial.
It was important that the “open window” shadow box design showed the product, stayed strong enough to hold the product in position, withstand consumer handling while discouraging pilferage, so we recommended a strong 24 point board. It is white inside to help the product stand out against the background and white outside to enable the printing of SMB’s beautiful graphic designs. The packaging was manufactured utilizing renewable energy and printed with water based inks, making it 100% recyclable, repulpable and even biodegradable.
Good Structural Design is the Foundation
I usually compare the structural design work we do to the foundation and frame of a house in that everything else follows. Quite often design clients and even experienced packaging designers are so focused on how a package will look on the shelf or the color of the roofing material in the house analogy, while we typically consider:
We have all seen great looking retail packaging that simply does not work or is impossible for the consumer to open. It is not unusual for us to be asked to “fix” packaging that someone else created because it is difficult to use or is labor intensive. This is something that we are more than capable of doing but unfortunately in most cases it involves the customer having to spend money on new plates or cutting dies. It is so much easier and less expensive to do it right the first time.
Please do not hesitate to contact Salazar Packaging for a confidential, no cost review of your retail packaging application. We are confident we can help you determine the best design and packaging solution for your specific needs.
3 Oct 2013
Even though we are based in suburban Chicago, we are a national company, proudly serving customers coast to coast, even Alaska and Hawaii. So typically I do not share much local news with our worldwide ISP readers, but I do want to let you know about an interesting upcoming event that you may enjoy and find worthwhile.
The Illinois Green Business Association is hosting their 2013 Summit on Tuesday, October 15th at the Tinley Park Convention Center. I will be participating in a discussion panel at 1:45 PM titled “Smart Sustainable Purchasing and Waste Reduction Strategies.” I am confident that the other panelists and I will be offering some good advice and suggestions on how to reduce your costs in several areas, including packaging.
If you live locally or plan to be in the Chicago area, it would be great to meet you there.
26 Sep 2013
We specialize in custom printed RSC and die cut mailer boxes, so we receive many questions by phone and email. On average once a week we are asked some variation of the following: “Is custom printing less expensive if we go with a standard, stock size?”
This indicates a basic misconception on how custom printed boxes are printed. Although there are companies that will ink jet or post print boxes that are already made; that process has limitations and can be very costly.
Most companies, like us, utilize a much faster flexographic process which results in a much more affordable cost because the copy is pre-printed on the board BEFORE it is made into boxes. In other words, custom printed boxes are custom manufactured to order, so there are no stock, or standard sizes. BTW, this also means you can get the exact size you need, not just something that is “close and available”.
The Flexographic Print Process for Corrugated Boxes
A simplified version of the process is as follows:
1. A print plate is made and ink color(s) are selected
2. The image is printed onto flat corrugated board sheets
3. The board sheets are either die cut (most mailer boxes) or run through a slotter/gluer to create an RSC (regular slotted container) or FOL (full overlap) shipping box.
Minimums will apply and vary depending on several factors including box style, box size, print location (in or out) and number of colors.
Most people are pleasantly surprised when they find out how relatively inexpensive custom printed boxes can be. It helps when we help them realize their “plain” RSC boxes are really already printed. When you look at the outside bottom of most RSC boxes, you will likely see a manufacturer’s cert stamp, an eco-message, a recycled logo, or perhaps a manufacturer’s name printed there. Your RSC boxes may not be printed with your copy, but they are already printed by and for the box manufacturer. Since printing is already part of the manufacturing process, your copy can usually be added easily and inexpensively. Most stock die cut mailers are NOT printed but it can be added with a relatively small, onetime investment in a print plate.
Why Does Ink Coverage Has Minimal Impact on the Price?
Another very common question usually asked about die cut mailers is, “How much more is it if I print my logo on all four sides, and not just two?” Just like RSC boxes, die cut mailer boxes are printed before they actually are converted into boxes, so every panel is printed simultaneously and at the same “cost”.
The print plate cost might be impacted by a flood coat or extensive ink coverage but that is a onetime expense. If the box price is impacted at all with heavy ink coverage, the difference is pennies and our advice is usually “go for it”.
Why Do So Many Companies, NOT Sell Custom Printed Boxes?
Some prospective customers question why so few companies do what we do and why some very large “stock box” internet sellers do not offer custom printed boxes. The honest, direct answer is that selling custom printed boxes takes a lot more time and carries greater risk.
Time required – A new or first time custom printed project takes a lot more time due to the number of details involved. We work very hard to make it as painless as possible for the customer, but there is no question that the approvals for the necessary proof, plate and colors, consume time. In some cases, press approvals are done as we actually supervise the job being run on the press. We look at all this as an investment of time that is designed to result in 100% customer satisfaction and a long term relationship with our customers.
Potential Risk – Boxes that are printed badly or incorrectly will only have scrap value so the stakes can be quite high. However, if we resist the urge to cut corners and follow our “customer friendly” process to the letter, we eliminate the risk and end up with a happy client and customer.
A Slogan to Live Up To
One of my all-time favorite marketing slogans comes from Sym’s Clothing, known for “An educated consumer is our best customer.” We agree with that philosophy whole heartedly and feel a sincere responsibility to help educate a market that has been misinformed or even mislead into believing custom printing is expensive and difficult to accomplish.
On a daily basis, and as often as possible via our writing (blogs and articles) or in presentation, we prove that is simply not true. Our goal is always to help our customers make informed decisions about their packaging.
Please call us at 815-609-3600 or contact us through our Salazar Packaging web site for a free, no cost review of your potential project.
23 Sep 2013
We work with a wide variety of packaging products for internal, protective, cushioning, and void fill applications. These include molded pulp, molded foam, engineered paper solutions, partitions and dividers, as well as cushioning and protective papers. The reason we feel it necessary to offer so many similar, yet distinctly different products is because very few applications and customers are identical and we are adamant about utilizing the best solution for a specific application, not just “the best available” product.
What I can tell you is that very few void fill and cushioning products have the unique characteristics offered by inflatable products such as air pillows and bubble on demand.
What are those unique characteristics?
Products such as Air Pouch® and Fast Wrap® are shipped in their uninflated state. That makes a huge difference in their shipping and storage expense. Anyone who uses pre-inflated bubble packaging can confirm the enormous amount of storage space required and how costly inbound and out bound shipping can be. Bubble packaging does not add weight, but it does add cubes affecting the “dimensional weight” you are charged.
In addition, our inflatable products are reusable, and have a high percentage of recycled content and/or are easily recycled. Those are not claims able to be made by many products such as foam packing peanuts and bubble packaging.
What is the difference between void fill and cushioning applications?
When shipping out a relatively light item that does not perfectly fill the box being used to ship it in, you end up with a void or air space. Filling that air space typically is all about utilizing a packaging product with volume to accomplish the task as quickly and inexpensively as possible. Inflatable air pillows are ideal for this use, because of the way they expand when inflated.
When the item being shipped is heavier and/or requires six sided protection, a packaging product must be used that can basically be wrapped around the product, providing cushioning on every side. Bubble packaging can do this quite well, especially if it is made on demand, or as needed from uninflated plastic material.
Don’t these systems require a machine? How much do they cost?
Yes, a machine is required to inflate the material being used and to seal it. That system is typically provided at no cost, as long as our material is used and the minimum usage requirement is met. Also, if any service is required, in most cases the machine is simply swapped out for a different unit, minimizing down time.
My application is “different”?
Most applications are different and that is why we offer inflatable pillows and bubble on demand in different sizes and grades. The film can be made of high recycled content or even biodegradable formulations.
In addition, different film formulations are available for anti-static, heavy duty, extra wide and many other configurations. For larger volume users, there is even an opportunity to custom print and brand some of these inflatable products.
Is Inflatable Packaging Right For You?
There is only one way to find out. Give us a call at 815-609-3600 or contact us for a free application review. Tell us about your application and we will help you determine if inflatable air pillows or an inflatable bubble on demand system is right for you. If not, we will suggest one of our other many paper and plastic based internal packaging solutions.