28 Aug 2015
We are proud to have helped hundreds of people create packaging for their new, start-up companies. One thing most have in common is that they typically do not have deep pockets. Even the ones that are crowd funded understand that limited available funds have to cover a lot of different and often times unexpected expenses.
Inside Prints – now or later?
Printing inside of any die cut mailer is very effective. No matter how beat up the exterior of the box becomes in shipment, the interior is always free of scrapes, dirt, tape, and labels. That can make the inside a great place to place additional artwork or graphics.
The problem is that printing inside can be expensive when you are just getting started, It typically adds about 30% to the cost of any die cut mailer box, plus of course, each inside color requires an additional print plate. These costs and expenses come at a time when you can least afford them and cash flow is minimal or non-existent.
As soon as you have hundreds of subscribers and customers and some cash flow, you may be able to add inside printing to your box. This is not only done for enhanced appearance, in some cases it can eliminate insert and/or labels being manually applied.
We recently added inside print for a customer that was spending over $.25 each (PLUS LABOR) for a manually applied label. In addition to the cost, his concern was that the labels were rarely applied straight, and never applied the same way twice. Adding inside print can reduce material and labor cost and deliver brand consistency and a more professional look.
Just like the outside, you will need a print plate for each color. We can print virtually anything on white or Kraft board, from simple text to a rich flood coat, a random repeat print, or reverse print logo or text. Printing inside is an additional step and does add cost per box, but not as much as you may think. On a typical $.70 mailer, it would only add approximately $.20 per box
See the examples shown on this post and on our gallery and let us know if you have any additional questions. Whether we are currently running your boxes or someone else is, please contact us at Salazar Packaging or call us at 815-609-3600 for a confidential review of your specific needs.
17 Aug 2015
Currently shipping costs are rising much faster than profit margins for many e-commerce and subscription box brand owners. Some take the easy route and simply reduce the size and weight of the boxes they ship by simply giving their customers less.
The people at Universal Yums were determined to continue providing their customers with as much of their delicious international treats as possible. It was that commitment that first caught our attention. They asked us to help engineer a solution that would eliminate unnecessary, redundant corrugated board and it was not nearly as simple as it sounds. Eliminating corrugated board to reduce overall package weight can be tricky because you do not want to reduce the box design’s strength. As we tell people, the problem is not your three pound package, it is the thirty pound package that ends up on top of yours, that creates the problem.
“Every ounce counts” was the customer’s direction so we started strategically eliminating board that we thought would not weaken the box’s strength. We worked with different cut outs and a variety of board grades and quite frankly, not all of our designs satisfied the requirements. Our designers created multiple versions before we arrived at the following:
*NOTE- paper/board weight varies and printing ink adds weight as well so our recommendation is always to stay well under target weight to avoid going over.
Min-Weight™ Boxes Now Available For You!
We liked this design and results so much that we decided to add these two cutting dies to our inventory of over 45 different available sizes and styles. If they are not the correct size for you, talk to us about a custom print, custom size, that will help you promote your brand while helping you reduce your shipping costs.
Contact us at Salazar Packaging or call us at 815-609-3600 if you have any questions, would like to see samples or would like to discuss your specific needs. We recently helped a customer reduce their shipping costs by $2.00 per box by keeping their box under the USPS one pound rate, and we can probably help you achieve similar results.
14 Aug 2015
Branded, custom printed packaging can easily be accomplished at minimal overall costs by utilizing our line of unpadded paper mailer envelopes. It has remained a customer favorite for years for a number of very good reasons that include:
Some hurdles for creating branded packaging are perceived but one that can be very real are start-up costs. They may include cutting dies, print plates, art charges, etc. depending on the type of product you are considering. For example – we usually estimate print plate charges for boxes at “between $400 and $600 per color”. In some situations, like a new company or product line, this may make switching to a custom print cost prohibitive.
On our custom printed mailer envelopes, the art/plate fee never exceeds $125 per color, per side. That makes it affordable for just about any company at any stage of development.
Custom Printed Multiple Sizes?
What happens when you need two or three different mailer envelopes because one size mailer envelope does NOT fit all?
If you can use the same copy and the same size on your art, we can create one print plate that fits all your sizes and minimizes your cost.
A perfect example – www.BeeGreenBaby.com
They are a terrific source for beautiful infant apparel and have been a long time customer using three different size mailer envelopes. The largest is gusseted and the two smaller are flat mailers for smaller products or orders. (Note: they just added a fourth size and yes, we are using the same print plate)
They were able to design a one color, screened logo that can be printed vertically on all three sizes and look good as you can see in the attached photo. That means one size plate and only one plate charge for three different size custom branded packaging containers.
We truly work to help customers get into custom printed packaging at minimal cost. Boxes are not always the best product or solution and for those applications we have a full assortment of mailer envelopes that includes paper and poly, cushioned and not cushioned. Even if this is your first time, expect to get decades of packaging advice when you choose to work with us.
Please contact Salazar Packaging or call us at 815-609-3600 to discuss your needs and application. I can assure you we have a solution for you that is affordable and will look great!
4 Aug 2015
Most of the people who contact us are not interested in purchasing shipping boxes, they are in search of unique marketing tools that connect them to their customer. In other words, they want their subscription or e-commerce boxes to stand out and create a memorable, positive experience. Whether they refer to it as increasing the WOW factor or enhancing the customer experience, the common goal is the same – to reinforce and promote the brand.
Economics, Graphic Design or Color?
Some people think they have to choose between these options because they do not realize that the cost difference between a basic one color on Kraft box and one that explodes with color is minimal. As discussed in detail in the “related post” link below, one of the greatest bargains in corrugated packaging is the second color.
There is very littlel difference in plate cost for less than 25% ink coverage compared to a flood coat design and there is virtually no difference in the box cost. Bright colors do not cost more than pastels so essentially – anything is possible.
www.SkoshBox.com Great subscription box and not shy about color!
One of our most daring customers when it comes to color and design are our good friends at Skoshbox. They could pack their delicious treats from Japan in a brown box that would simply not be them. See the photos in this post and be amazed at their creativity and the boldness of the colors they select and how they use them, inside AND outside!
Our congratulations to Skoshbox for maximizing the benefit of custom printing their shipping containers!
We will gladly review your concept or design and help you determine how to achieve that maximum WOW factor and the minimum cost. Please contact us at Salazar Packaging or call us at 815-609-3600.
21 Jul 2015
Is there anything more disappointing than opening up an eagerly anticipated e-commerce or subscription box package only to find everything that was carefully packed is now an unrecognizable heap? Many of our customers work very hard to create a great presentation for their customers with custom printed branded shipping boxes, color coordinated tissue, interior box graphics and a variety of other techniques, all designed to impress. However, the trip from their facility to their customer’s address can be a long, brutal trip, and what looks great going out, typically does not look so good when it arrives. Fortunately, there is a fix for that.
What are scored pad dividers?
They are typically corrugated board inserts that are designed to separate products to prevent damage or simply present better. It may sound extreme but imagine shipping a 12 ounce soft drink can with a bag of potato chips. No matter how carefully you pack them, it is very likely the potato chips will arrive crushed. If you shipped a pair of sunglasses and a tee shirt, wouldn’t both items look better if there was a partition separating them?
What about cutting dies and changes?
The best part about scored pads is that for the vast majority of applications NO CUTTING DIE is required so they can be changed at will with no cost.
Let’s say your box has an 8” long X 4” wide packing area. This month because of the products you are shipping, you would prefer a 50/50 cross directional divider creating two cells that are each 4” X 4”. However next month you are shipping a long, small product like a pen and would like a 1” X 8” longitudinal divider? No problem, no die cost!
If you require slots, holes, rounded corner, cut-outs, etc. then a cutting die will be needed, but a simple divider as shown in the photos is tool-less.
What about colors or printing?
The two basic board color options are white or natural Kraft (brown) board. Custom prints and color are available but minimums will apply and print plates will be required.
Aside from appearance, are there any additional benefits?
Scored pad dividers ship and arrive flat and are formed as needed so they take up very little space compared to most forms of void fill or cushioning. Typically they weigh less so shipping costs inbound (to you) and outbound (to your customer) are also minimized. In some cases box sizes can even be reduced. The greatest savings, however, may be a reduction of labor because void fill can be very time consuming. Packers can usually pack and ship more boxes per hour decreasing cost and increasing productivity.
Scored pad dividers are not the best internal packaging solution for every application but for many, they can be. Except for the very largest applications, the minimum is 1,000 and depending on size, the minimum might be higher for custom printed applications.
For a free, no cost, no obligation review of your application, please contact us at Salazar Packaging or call us at 815-609-3600. We can probably create a mock up and help you determine if it is indeed the best option for you and your products.
9 Jul 2015
As we often like to say, sometimes the best box for shipping a product is not a box at all. In some cases a mailer envelope will satisfy the need, at minimal cost per container, for shipping and for processing.
We offer a variety of stock (unprinted) and custom printed mailer envelope options including:
Plastic Mailer Envelope Options – still a favorite for some customers because of their light shipping weight and moisture resistance.
Unpadded – very popular for clothing and other soft goods. We have two different grades available and can be seen at this link. The minimum for custom printing is 25,000 envelopes.
Padded or “bubble lined” – ideal when the profile is low and a little protection is needed. Available (unprinted) stock sizes can be seen here and custom printing has a minimum of 25,000 envelopes.
Paper Mailer Envelope Options – the clear choice for most eco minded shippers and consumers.
Unpadded – available in white or Kraft, unprinted stock sizes and can also be custom printed in a VERY low, one case minimum. The low cost, low minimum branding option has quickly become a favorite for shipping tee shirts and other apparel.
Padded – Eight different unprinted sizes in stock but no longer available custom printed. Even though it is considered a green product (100% paper), the weight can make it costly to ship.
Rigid mailers – the perfect solution for mailing documents and other very low profile products. We have eight unprinted sizes in stock and the minimum for custom printing is 25,000 envelopes.
Paper/Poly Mailer Envelopes – these are not a stock item and not recyclable because the exterior is paper and the interior is plastic bubble, yet they are lightweight and preferred by people who want or need a paper exterior but also need some cushioning. These are available ONLY in custom printing with a minimum of 25,000.
Which mailer envelope is best for you?
We will be glad to review your application and help you determine that. The answer usually depends on what you are shipping, how you are shipping it and the order quantity. Some low cost solutions are only available in larger quantities, and of course, custom printing and branding can also be an important factor.
Please call us at 815-609-3600 or contact us at Globe Guard Products.com for unprinted stock products and Salazar Packaging.com for custom printed applications. Someone from our customer support team can help you decide which product is best for your specific needs.
29 Jun 2015
The Four Stock Sizes Available Immediately From Stock
All of these sizes feature our heavy duty, 1-1/2” thick foam for improved hot season performance. They include:
8” X 8” X 8” – ideal for pharmaceuticals, nutraceuticals, and small perishable foods such as caviar
10” X 10” X 10” – a popular size for fresh and frozen desserts
12” X 10” X 8” – this rectangular size is popular with beverage people including fresh, cold pressed juices
12” X 12” X 12” – this is an ideal size for meat portions, fresh fruit, meal ingredients or complete meals.
Standard and Custom Sizes Also Available
In addition to the four ready-to-go sizes listed above, we have a long list of standard sizes that we can typically ship within two weeks with a low 200 box minimum. Since these are made to order and not pre-made, you have a choice of foam thickness as well.
We can also produce a totally custom (non-standard) size within three weeks with a low 500 cooler box minimum and you can choose between our 1”, 1.5” and 2” foam thicknesses.
Much like the Black River Caviar boxes shown in the photo, we can custom print your cooler boxes for you with a low, 1,000 box minimum. In most cases the cost of printing your boxes is lower than the cost of the labels often times applied to the boxes.
If you prefer to use your own, current boxes and supplier, we are OK with that and we can make biodegradable foam inserts to fit anyone’s box style or size.
Check out the photo of our custom size inserts made for a USPS box. We would rather you promote YOUR brand, rather than the USPS’s but that is always an option for a short run.
As always, if in doubt – ask. We will gladly answer any questions you may have except for “how long will my product stay cold in your boxes?” Due do the great number of variables, that is impossible for us to determine, but we will gladly discuss your application and try to guide you to the best product and solution for you.
Please contact us at Globe Guard Products or call us at 815-609-3600.
19 Jun 2015
We are very pleased to announce the addition of four new corrugated mailer boxes to the list of stock boxes on our green packaging store – www.GlobeGuardProducts.com
What is the difference between a die cut mailer and a standard RSC shipping box?
An RSC (regular slotted container) box most commonly used has four flaps on top and four flaps on the bottom, and is sealed using two pieces of tape. A die cut mailer has a hinged lid that allows it to open like a cigar box and can be tuck top or front lock in design for a little extra security. We refer to the die cut mailer as more of a presentation box because it is typically more attractive and easier to open, making it ideal for subscription and e-commerce applications.
If your focus is custom printed, branded boxes, why are you adding more unprinted sizes to your inventory?
There are really several good reasons including:
The four new sizes of die cut mailer boxes
5” X 4” X 3” lock front, B-flute mailer– this is more of a reintroduction because it was a stock item and was eliminated due to sluggish sales. More recently we have been overwhelmed by inquiries from jewelry, e-juice and other people looking for a small, secure mailer box. Keep in mind, it can be custom printed in a low 1,000 box minimum.
8-3/4” X 5-3/4” X 2-3/4” lock front, E-flute mailer – E-flute is thinner, providing a more retail, less industrial look for our customers who want a more attractive presentation box. This new size ships well and is ideal for anything from snacks to cosmetics.
10” X 8-1/2” X 4” – (shown above) lock front, B-flute mailer – This box was added for everyone looking for something “just a little smaller” than our very popular 12-1/4” X 9-1/4” X 4” box. Since size matters in the new “dimensional rate” world, it is perfect for pet treats, snacks, and other subscription boxes.
11” X 12” X 2” – top tuck, E-flute mailer – The E-flute makes this box as sharp looking as it is strong. It is the perfect presentation box for retail or e-commerce, especially for apparel such as baby clothes or designer tee shirts.
Let us know if you have any questions on any of these new items or if you would like to see a sample. Pricing and other details are available in the “corrugated mailer” section of our Globe Guard store and please remember, the introductory sale prices are good only through August 31, 2015. .
11 Jun 2015
We receive a lot of inquiries and most of them are looking for a “ballpark” price for the custom printed mailer box they have in mind. Many callers are in the process of creating their business plan and/or price structure and understandably, want to know what their packaging is going to cost. Here are a few of the most commonly asked questions on this topic:
Can you send me your printed price list?
This is custom work; no two designs and customers are identical so there is no corresponding price list. Life and business would be easier if it were possible, but the info a price list would contain would likely be confusing and possibly inaccurate so we prefer to answer each inquiry individually.
Why don’t you have pricing for a “basic” print?
What is “basic” varies a great deal from one person to another. For example a “basic blue box with white lettering” is a reverse print flood coat and there is nothing “basic” about it. After launching hundreds of custom printed mailer boxes, we know designs tend to get more complex over time, not less. We will often use one standard color on a Kraft exterior as a base line to give people a starting point.
What is the minimum information you need for a price?
For starters we need your box size. Just for the record, there is no medium, standard, or average box size. Since we make them to order, you have an opportunity to choose the best fit.
We also need to know your choice of Kraft (brown) or white board color (inside and outside) and how many colors you want to print inside and/or outside. Of course the quantity you plan to order at this time is also necessary. (Keep our 1,000 MOQ in mind.) For example, a great inquiry would be something like this: 2,000 boxes, printed one color on Kraft outside and two colors on white inside. What you print (logo, web address, etc.) at this point does not matter and has little impact on the price.
How accurate are your ballpark prices?
Our numbers are only as good as the information you provide to us, but in most cases we are within plus/minus 10%. When we estimate cost, we typically provide a range such as “between $1.20 to $1.30 per box” and unless your design specs change dramatically, we are usually within the range provided. There are few surprises at Salazar Packaging!
What is NOT included?
The shipping cost is almost impossible to estimate until we know what we are shipping and where we are shipping it. The specific delivery requirements at the address provided can make a big difference in the shipping cost. The only other additional cost is the ONETIME print plate cost that typically runs between $400 and $600 per color. Plates are usually less for RSC style boxes at $200 to $300 per color.
What if I need a firm and final quote?
If you provide firm and final art, we can provide you with firm and final pricing. We have learned from experience that box or art descriptions, regardless of how detailed they are, do not tell us everything we have to know. We also have found that artwork tends to evolve and change as a project nears completion. It is our sincere desire to provide you with the most accurate information possible and that is much easier to accomplish when we can actually see your finished artwork.
Our goal is ALWAYS to deliver the best possible box at the lowest possible cost and we are great about providing you with options and alternatives so you are able to make an informed decision.
Please contact us at Salazar Packaging or call us at 815-609-3600. You can also see our branded packaging overview and examples of our work in our gallery. We looking forward to serving you and helping you create your new, branded packaging.
5 Jun 2015
We have a lot of great changes coming soon on our selection of 100% recycled content die cut mailer boxes, and will soon be adding five new e-commerce box sizes to our www.GlobeGuardProducts.com store. In order to make space, we are reducing inventory on some overstocked items by offering them up to 20% off of our standard, low prices. Here are the boxes that are available on sale through the end of July:
9” X 9” X 5” – a high profile top tuck mailer. It is ideal for everything from candles to snacks.
5-13/16” X 5-3/4” X 1-15/16” – We call this one our 5-5-2 mailer box, though technically it is closer to 6-6-2. It is also a top tuck design and is used often for jewelry and cosmetics.
7” X 3-1/6” X 2-5/16” – Internally we refer to this as our 7x3x2 front lock mailer and it is by far the most popular size we have for eye glass and sunglass shippers. It is also used but e-juice and personal care products.
11” X 12” X 2” – This is an E-flute, top tuck box that delivers more of a retail (less industrial) look. It is still plenty strong and makes a great presentation box for clothing as well as books.
11-1/8” X 8-5/8” X 7/8” high – This unique box is great for everything from books and sheet music to tee-shirts. See this recent post.
Custom Printing Also Available
All five of these boxes and every other stock die cut mailer we offer can be custom printed in a very low, 1,000 box minimum. After helping to create hundreds of beautiful and unique branded e-commerce and subscription boxes, we have made the process easy, and the additional cost for printing, minimal.
If you have any questions or would like to see a sample, please contact us at Globe Guard Products. Custom printed or stock, we would love to be your supplier for e-commerce boxes.