Globe Guard Products is pleased to announce our first ever and possibly only ever, 20% off sale. 20% is a very deep discount in the packaging distribution business but we are looking for new eco minded customers and we also realize everyone, like us, is trying to be consistently green, grow their business, and do [...]

Image by tomsaint11 via Flickr We spend a lot of time talking and writing about eco-consistency from a marketing and customer relations perspective, especially in how it relates to secondary packaging. We are convinced that boxes, tape and other packaging materials say something about our green commitment and that it should be consistent with our [...]

The standard width of pressure sensitive box sealing tape is 48 mm (2″). The standard width of paper box sealing tape is 72 mm (3″).  These standards are both compromises, and as a result, they lead to an unnecessarily high amount of packaging material entering the waste stream. Extreme Pressure Sensitive Tape Solutions 1. For [...]

Image via Wikipedia These days, it is increasingly difficult to sell products solely on the basis of their “greenness”, particularly if the green product in question is more expensive than the non-green alternative. And even when your green product is less expensive, that may not close the sale. Customers are looking for total value. There [...]

Printing a logo and/or a brief sales message on paper box sealing tape or corrugated boxes makes total sense from a marketing perspective. The cost is minimal The message is usually seen by several people as the package moves through the distribution chain Printing converts a cost of doing business (packaging) into a sales and [...]

I realize I am negatively paraphrasing their marketing slogan but the change is quite appropriate after reviewing the packaging of an order they just shipped to us. As a customer, I admit I love Staples but as a provider of eco-friendly packaging products, and as a citizen of the earth, they are very disappointing.  I [...]

Joe Angel, Vice President and Publisher of Packaging World, was closely involved with PACK EXPO 2008. Here is what he had to say about the show, from a sustainable packaging perspective. How did PACK EXPO turn out versus your expectations? Do you think this year’s show was a success? Given today’s economic downturn, I was [...]

OK, I will admit we do not yet have an official Globe Guard Eco Consistency award, but if we did, it would be darn prestigious and we would award to Citizen Watch Company. That has to be worth something, right? The fact is that we, like so many others in the green business, are quick [...]

As a marketing specialist, I myself find it strange that at the same time we’re promoting Globe Guard 100% PCW content corrugated boxes, we’re writing post upon post telling people how to use less corrugated or no corrugated at all. Well, we definitely want to sell Globe Guard boxes. Being made from 100% post-consumer waste, [...]

Image by Getty Images via Daylife Some fear that a rotten economy will spoil the green packaging movement. The thinking goes, if people must choose between saving the world and saving their business, they’ll save their business. That’s true. However, the underlying assumption there is that green packaging is more expensive and therefore bad for [...]