There is no doubt most people know us for our 100% PCW recycled content corrugated, stock, shipping boxes, but over half of the boxes we sell are custom printed with our customers’ brand or design. One of the things we have noticed is that an increasing number are going well beyond the traditional one color logo and using their boxes to make a very memorable and positive impression on their customers.

Some Great Examples of Boxes Designed to Impress and Save Money

Pasolivo Oil – opted for a unique design that wraps around the box creating a lattice or gift ribbon look. They also went against conventional thinking and printed with white ink on a brown, natural Kraft box. The end result is a very natural, and unique white wash look.

Sennco Solutions – when they decided on a new company logo, there was no better way to promote it to their customers than to print it on all of their shipping boxes. We helped them to consolidate their box sizes, while minimizing their printing plate costs. They also discovered that by increasing the number of boxes they ordered, they were able to minimize the additional cost of the printing.

Stonyfield Farm – for a special promotion they chose Globe Guard boxes for their eco consistent message and printed their return address and even the postal indicia directly on the box to minimize labor and labeling. They also decided to reinforce the standard Globe Guard eco message by adding their own use and disposal message on the highly visible side panels.

Earth Turns.com – without a lot of additional expense, two PMS colors can be duplicated for a first-class and consistent image. Earth Turn’s easily recognizable brand is important to them, so how could anyone possibly print this unique brand image in one color or colors that do not match how they look elsewhere in their marketing?

Custom Printing a Box Typically Adds Less than 5% Per Color to Cost

Most people are surprised when they can print their boxes for not much more than they are currently paying for boring brown boxes. Yes, a second or third color adds cost, but after many years we can tell you that in most cases, that is less than 5% per color, so even an elaborate three-color design is likely to add less that 20% to the box cost.

Most customers print two panels, the two that are not obscured by the tape that will eventually be used to tape the box closed. However safety messages and other information can be easily printed on the top flaps where the boxes are usually opened. As I suggest to customers, ink is inexpensive so once you decide to print, don’t hold back. Eliminate costly labels and/or the labor consumed to add additional, often-time handwritten markings and messages.

Keep in mind that printing plates are required but they too are less expensive than most people imagine. Plates vary in cost, depending on the image and box sizes, but they are a onetime expense, normally in the $200 to $300 range per color. Plates are also the customer’s property to be used elsewhere or for other purposes. We are always eager to help with the artwork design so that the same plates can be used for multiple and varying box sizes.

Creating an “Image of Difference”

Thanks to the Internet and a tough economy, regardless of what we sell, our markets are becoming crowded and tougher. Standing out is a challenge but graphics on packaging are relatively inexpensive ways of retaining current customers and capturing new business as well.

With our experience and capabilities, we can help you take the fear, headaches and cost out of the process.

The printing industry was using paper for void fill and water activated paper box sealing tape, long before they became trendy and popular again. Perhaps it was out of appreciation for paper as a valuable, versatile and renewable resource, or maybe because they were simply smarter than the rest of us and understood the economic benefits of using paper based packaging products.

Five Printer Shipping Box Sizes Now in Stock!

We are very pleased to be able to offer five printers box sizes in addition to our ever growing list of standard stock sizes. The following Globe Guard 100% PCW recycled content boxes are now in stock and available in the following sizes:

• GG11 – 11.25” X 8.75” X 6” high, 32 C Kraft, Plain RSC shipping box
• GG44 – 11.75” X 8.75” X 4.75” high,  32 C Kraft, Plain RSC shipping box
• GG45 – 11.75 x 8.75 x 8.75” high, 32 C Kraft, Plain RSC shipping box
• GG46 – 17.25 x 11.25 x 8” high, 32 C Kraft, Plain RSC shipping box
• GG50 – 11.25 x 8.75 x 4” high, 32 C Kraft, Plain RSC shipping box

Additional Green Packaging Supplies for Printers

At our GlobeGuardProducts.com store you will also find a nice selection of packaging paper for wrapping, interleaving or void fill applications. Our products include industrial tissue sheets, 30# newsprint rolls, the ever popular 40# Kraft; 50# recycled gray bogus and even 60# heavy duty indented Kraft rolls for the toughest applications. Most are available in 24” wide rolls as well as 36” wide rolls. If you need a paper that is not in stock, let us know and we’ll get it for you.

Most printers still use reinforced paper tape because it does the best job of holding heavy cases together. We stock plain, our own Globe Guard print and we are a leading distributor of custom printed water activated paper tape. We can quickly and easily print your logo, web site or message on your tape for security and branding purposes.

Most of Our Products Were Once a Specific Customer Request

We have rapidly and steadily increased our list of stock products and are eager to add even more. Usually all that is necessary is a customer who takes the time to tell us what they need and it becomes a stock item for all to use. Our willingness to add new sizes or grades applies to boxes, stretch film, mailers and even packaging papers.

Regular ISP readers probably get tired of hearing it but I too have to remind myself that we are adding new readers all of the time who may not realize that over half of what we do is custom grade, custom size or custom print. Browse through the pages of this blog and you will see we are leaders in custom printed and branded sustainable packaging products.

Please let us know how we can best help you deliver a greener and lower cost package to your customers.

I have come to believe that every box has a story to tell about the person or company who sent it. I am quite sure that together with the other packaging/shipping materials being used, the box sends a silent but powerful message to the recipient about the shipper.

• If you are utilizing “used/recycled” boxes are they saying you are conservative and considerate of the environment or are they screaming, cheap and uncaring about the image you project to your customers?
• If you are using boxes that are obviously too large for the product(s) being shipped, are they communicating your lack of knowledge and/or concern about the correct use of packaging materials?
• If your customer’s product arrives damaged, are your boxes saying that you would rather save a few cents than to develop a long term relationship with them?
• If you are using a standard corrugated box with any percentage of virgin fiber, are your boxes admitting you are willing to sacrifice a few trees in a misinformed effort to save some money or time?

Our Green Customers Are Not Like Everyone Else

And thank God they are not. However, this also means that we as a supplier to them, our packaging not only has to perform as well and be as cost competitive as everyone else’s, it also has to be as green as possible. (more…)

If you are shipping any quantity of merchandise it all, packaging automation is worth taking a look at. Automatic corrugated case sealers, shrink wrappers, and stretch wrappers are excellent places to start. Besides the many sustainable packaging benefits of automation, you may find that equipment will -

• Reduce labor and improve ergonomics
• Increase throughput
• Produce more attractive packages
• Improve tamper evidence

(more…)

Printing a logo and/or a brief sales message on paper box sealing tape or corrugated boxes makes total sense from a marketing perspective.

• The cost is minimal
• The message is usually seen by several people as the package moves through the distribution chain
• Printing converts a cost of doing business (packaging) into a sales and marketing opportunity

But what about printing from a sustainable packaging perspective?

A while back Salazar Packaging VP, Lenora Salazar, observed that plain corrugated boxes are more likely to be reused than printed ones. A very, very good point! Of course the tricky question is, how does the original purchaser know whether or how many of his boxes will be reused?

While I couldn’t find reliable statistics on the percentage of corrugated boxes that are reused rather than recycled or trashed, I think it’s safe to say reuse is a small but growing trend. Some of the ways we see the reuse trend in action -

• Individuals reusing boxes they receive from e-tailers or other sources
• Moving supply companies who sell and use reused corrugated containers
• Large companies that have internal, large scale reuse programs

Bottom line – By purchasing plain corrugated boxes rather than printed ones, you will be supporting the reuse cause. While it may not have huge impact, it may have some, and some is better than none. Printed tape can get the marketing and branding job done, and probably at a lower cost.
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Visit the Globe Guard Eco Friendly Packaging Store for -

Eco Friendly, Sustainable Corrugated Boxes

Eco Friendly Shipping Supplies

Special Deals on Packaging Supplies

and more!

As a marketing specialist, I myself find it strange that at the same time we’re promoting Globe Guard 100% PCW content corrugated boxes, we’re writing post upon post telling people how to use less corrugated or no corrugated at all.

Well, we definitely want to sell Globe Guard boxes. Being made from 100% post-consumer waste, they are the ultimate in sustainability from a materials standpoint. But at the same time, our experience in packaging tells us this -

The biggest cost saving AND the best environmental consequences come from using less corrugated material in your operation.

That’s why we openly encourage corrugated users to use less corrugated, and offer suggestions about how to do it.

But the real mystery is this. Why do so many customers fixate on the purchase price of their boxes, when changing their box requirements will produce far greater savings? A couple reasons come to mind. (more…)

Somewhere along the line, corrugated (and chipboard) partitions fell out of favor as an inner packing material. A lot of it had to do with a desire to reduce corrugated usage and unit cost – both good objectives.

However, corrugated partitions can sometimes reduce overall packaging usage and unit cost, while providing a number of other important sustainable benefits. (more…)