If you are looking for an inexpensive and effective way to advertise your company – and who isn’t, these days – consider printing your logo and a sales message on any or all of the following.

• Corrugated boxes
• Reinforced paper carton sealing tape
• Mailing envelopes and padded shipping bags
• Edge protectors

Depending on how your products move through the supply chain to the end user and then into the recycling stream, a lot more people than you think are seeing those plain old corrugated boxes, box sealing tapes, mailers, and edge protectors. The more your name is seen in the marketplace, the stronger your brand becomes.

Printed secondary packaging not only improves name recognition, it’s an excellent advertising value. If you buy any quantity at all of these materials, the incremental cost of printing is usually quite small – sometimes as little as one or two percent.

Another thing I like about printed secondary packaging – it doesn’t come off like advertising. Today, consumers are hypersensitive to “adspeak” and slick advertising campaigns. That attitude has a lot to do with the rise of social media – things like blogs, social networks, and forums, which are conversational by nature. However, when someone sees your company logo on a corrugated box or a piece of box sealing tape, they probably don’t stop to think about it. But they do remember the image.

In short, printed secondary packaging is inexpensive, low-key, and widely seen. How many other types of brand advertising can make that claim?

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