25 Feb 2010
There are now many green e-commerce sites available who sell green products ranging from soy candles to organic cotton diapers, but few are as successful in niche marketing as LetsGoGreen.biz. Their CEO and founder, Kyle Jodice. is a bit of a celebrity in Georgia where his products and company have been the subject of numerous TV interviews and articles. We appreciate Kyle taking the time to meet our readers.
DS: Kyle, please do us a favor and give us a little background on you personally. How did you end up involved and as most agree, leading the green movement?
KJ: I had a 25-year background in sales and distribution, working mostly for myself as a defense contrator, selling everything from toilet paper to tank parts to the US military. The industry was declining, though, especially for small businesses, and I was looking to get into something new. While watching a Diane Sawyer Earth Day special a few years ago I had what can only be described as a “lightbulb moment,” and the idea for LetsGoGreen.biz was born. I wasn’t “greener” than the next person at the time, but thought with my sales and distribution background that I could help the average person “make a difference” in their homes and businesses by making green products available to anyone living or working in the USA. “Leading the green movement” is very kind of you to suggest. Let’s just say there are lots of great companies promoting green products, and we’re happy to be one of them.
DS: When I talk about niche marketing I am referring to the household products you feature on your site. How did you determine that this is what people were looking for, and please give our readers an idea of the range of products they will find on your site.
KJ: As I mentioned, I wasn’t “greener” than the next person. I considered myself the average consumer. I think most people want to do their part to help the environment but don’t know where to start and certainly aren’t going to start by going solar or putting a windmill in their yard. So to me it was all about the little changes everyone could make at home or work, starting with myself. At LetsGoGreen.biz we carry the everyday products we all use that can add up to make a big difference. We all use trash bags, toilet paper and paper towels. We all use cleaners and laundry detergent. We all use light bulbs, paper plates, hot and cold cups, etc. At LetsGoGreen.biz you can get all of the everyday items we all use, except now you can get the “green” version. Plus, it doesn’t matter where you live in the country as we ship nationwide every day.
DS: Kyle, how do you decide if a product is “green enough” to be offered on your site?
KJ: It’s true that a lot of companies are stretching things by calling their products “green.” We get lots of offers to carry products these days and honestly we turn most of them down. It starts with the idea that if I wouldn’t use the product, we won’t sell it. Also, if you have to explain your product to me for me to understand why it’s “green,” it’s probably not an item for us. Again, we’re all about the everyday items we all use. Once a product line has caught our eye, then we check closer into the company to see if they are someone whose products we would want to represent, and if their products really do what they are intended to do and are made out of what they say they are. I personally sample every product before it is added to our site. My simple rule of thumb has served us well so far. If I wouldn’t use it, we don’t sell it. Simple as that.
ISP Readers: Kyle has generously offered us a discount. Use coupon code “FRIEND” at check out to receive a 25% discount on your LetsGoGreen order.
DS: I know water conservation is extremely important to you and most people in Georgia. Talk to us about that and some of the products you carry to help combat that growing problem.
KJ: We had a serious drought a couple of years ago in the southeast. At LetsGoGreen.biz we carry a full line of water conservation products from low-flow showerheads, toilet tank banks, kitchen and bath aerators and shower coaches. Over 75% of the water we all use in our homes is used in our bathrooms. It goes down our tubs, toilets and sinks. By changing to a low-flow showerhead and adding low-flow aerators and toilet tank banks, you can dramatically lower your water usage and your water bill at the same time. These really are products that pay for themsleves. I appeared on numerous TV shows in Georgia and around the Southeast showing folks the little changes they could make to save and conserve water. Again, if we all do a little it can really add up.
DS: One of the things I have noticed about your company is the way you advocate Green as a fundraiser for organizations like churches and schools. I think that is a marvelous idea, so please tell us how you started down that path. (more…)
23 Feb 2010
In case you are not aware, You Tube will soon be celebrating the 5th anniversary of its launch in April of 2005.
Here are a few interesting YouTube facts you may not know.
In October of 2006, Google paid a whopping $1.65 BILLION for YouTube and even though it has never turned a profit for them, I suspect it will eventually prove to be money well spent. What we do know already is that it has the amazing ability to make worldwide internet stars out of some people who ordinarily would not been noticed in their own neighborhood.
YouTube is also proving to be a tremendous asset to business because it provides a simple, inexpensive way to potentially share something with the world.
If you are a regular reader you know we recently created a new patent pending box design we call the Globe Guard® Reusable Box. Essentially we made it easy to invert a previously used box inside-out, creating a like new box that can be used again.
We could have written a lengthy description of the inverting process and possibly included several still photographs, but the best way for us to help others understand how easy it is to invert our new box design is to actually demonstrate it for them. By witnessing the process in real time, it is easy to fully appreciate its speed and simplicity.
Happy Birthday, YouTube … and thank you!
Visit the Globe Guard ® Green Packaging Store for -
See our revolutionary, patent pending Globe Guard® Reusable Shipping Box!
18 Feb 2010
From the beginning we promised to bring our readers interviews with difference makers in the fast moving, rapidly changing world of sustainability and few have as firm of a handle on it as Deborah Fleischer. Deborah is president of Green Impact and whether she is serving as a consultant or as a writer for various outlets, including her own blog, she is a busy lady and we are fortunate to be able to interview her.
DS: Deborah, please tell our readers about your company and the consulting work you do?
DF: Green Impact helps companies walk the green talk. We support businesses and organizations committed to sustainability design and implement new green programs, and create green communications that engage, inspire and change behavior. Our promise is to deliver real, measurable results.
DS: You are considered an authority on “green messaging”. Give us some idea of what you suggest to your clients.
DF: Wearing my Green Maven hat, I offer three suggestions to promote a stronger, more authentic green message:
DS: You do a lot of work with governmental agencies as well as and non-profit organizations. How has the recession affected their green programs and initiatives?
DF: Over the past year, I have seen a significant drop in budgets to execute new green programs for non-profits and governmental agencies. There are many cutting-edge programs in these sectors, but smaller budgets for consultants to support the efforts. (more…)
16 Feb 2010
There could be a wide variety of reasons but here are a few of the most common:
11 Feb 2010
We have been a leading advocate of the use of recycled and recyclable packaging materials for several years. Our Globe Guard 100% post consumer waste shipping boxes are a direct result of that effort and we are now literally selling our boxes everywhere from Hawaii to Maine and every place in between.
The second R in sustainability is reduce and with over fifty years of combined packaging experience, our staff has the ability to help almost any company use less packaging materials and reduce the negative impact they have on the environment. For example, people are often surprised when a supplier of boxes is so willing to show them how to use fewer boxes but that is what we do.
We believe the most ignored and virtually untapped R in packaging sustainability is reuse and that is simply because most packaging products are “use once and discard” by design. It is easy to print, “Please recycle or reuse” on any product, but it’s difficult to do when it was made to be disposable and not reusable.
My co-inventor and wife, Lenora, and I spent much time lamenting the fact that most corrugated boxes could be used again, if they did not look so awful after their first use. More than cosmetic, the re-usability was negatively affected by the tape, labels, markings and scuffs that usually cover a box after one single use.
We have seen boxes mistakenly re-delivered to the same address because an old label was read on a previously used box and we have also witnessed cost and eco conscious customers waste time and energy attempting to paint or cover over old labels and markings. Ironically that same used box usually has a clean and like new interior.
“If only there was a way to turn a box inside/out” we kept asking ourselves. We came up with a way and it is simple and extremely easy to do. Take a look at this 1.5 minute video and see how it works.
For a more detailed video and product information, visit our new Reusable Shipping Boxes website.
We too operate a business in these tough times so we are well aware of the need for any packaging solution to be economically sensible as well as environmentally responsible. Simply put, our new, patent pending design essentially is one unique box that does the job of two or more boxes. It can also result in additional savings and benefits in the following areas:
Let us know if you have any questions or would like additional information on this newest product we have created to help save you money and help the environment.
The Globe Guard® Reusable Box
Green by Nature, Reusable by Design ™
Visit the Globe Guard ® Green Packaging Store for -
See our revolutionary, patent pending Globe Guard® Reusable Shipping Box!
9 Feb 2010
We have launched a new web site, www.recycledpackaging.com, and its purpose is really quite simple. It serves only to help visitors determine which of our business web sites (www.salazarpackaging.com or www.globeguardproducts.com) is mostly likely to offer the solutions to their packaging challenges. Potential customers can easily determine if stock eco friendly packaging products are what they need or if their application demands a custom solution. We certainly appreciate and welcome all new visitors to both of our sites but for new potential customers in a hurry, we think this option will enable them to more quickly find what they are looking for.
4 Feb 2010
A few weeks ago I noticed this display while shopping at Sam’s Club. Products being promoted in a green manner always capture my attention but I guess that is the purpose of using green catch phrases like “eco power”. It leads consumers to believe that there is something uniquely green about the product being offered. I took a closer look and realized the product on display was cotton socks so of course I had to determine how Burlington was able to make any green claims about their product.
I discovered the socks were made of “rayon made from bamboo” which supposedly gave them some terrific properties to combat moisture and odor. I also noticed that the rayon made from bamboo was a mere 2% of the overall composition and the primary material being used is cotton, the non-organic variety. The labeling and display proudly proclaimed the socks were made domestically but no real indication where the cotton came from, how it was grown and how the people who harvested it were treated. Yet, that tiny bit of “natural” composition made these socks a green product?
Is Rayon Even Natural?
According to everything I have read, rayon is neither a natural or synthetic product. It is a “semi synthetic fiber”. Any number of different naturally growing plants and trees including bamboo can produce the cellulose from which you can make rayon but in my mind, that does not necessarily make the end result bamboo, or even make it green.
I had no idea that last August the FTC came to the same conclusion when they released this bulletin.
Why Is This Product Still on the Shelf?
I took this photo on Tuesday when I re-visited Sam’s Club to pick up a few items. Right in the middle of one of their main aisles was the greenest retailer in America, Wal-Mart/Sam’s Club, selling a product that at best is questionably green and at worst, possibly intentionally misleading. (more…)